5 Ofertas de Product Marketing en Heredia

The Senior Marketing Manager for Sports and Casino Betting will lead the strategy development and marketing plans supporting our Digital Agency in betting products and properties.

Responsibilities:

- The Senior Marketing Manager will be responsible for following the lead of the sports betting product marketing Directors - aiding in abiding and developing the marketing strategies and campaigns that support these products.
- Will work closely with the sports betting and casino product teams to lead the development of a yearlong marketing strategy and plan that drives players to our games and bettors to our sports betting initiatives.
- Will aid in the creation of the vision, lay out the objectives, and lead the execution of marketing plans that support our Casino and betting products
- Will lead day-to-day collaboration in our creative agency in developing the positioning and creative campaigns that launch and support the brand
- Will lead collaboration with external partners to understand best practices for user acquisition and retention of customers.
- Will aid and develop a marketing plans that moves customers within the sports and casino betting ecosystem
- Will lead work with internal groups to gain executive alignment and educate the company about our plans and campaigns
- Will work closely with other teams to align messaging and timing of marketing campaigns in the press (both trade and consumer)
- Will support yhe team that focuses on Casino and Betting as their primary focus

Basic Qualifications:

- Minimum of 5 years of experience working in media/sports marketing
- Minimum of 3 years of experience in digital media/sports marketing
- Multiple years experience working in the sports betting industry
- Passion for sports, casino and sports betting in general
- Avid consumer of media
- Interest in the changing landscape of sports media and gambling legislation countrywide
- Experience in social media marketing
- Experience in acquisition marketing
- Has led marketing projects that include but are not limited to:

- Category analysis
- Audience analysis
- Competitive Analysis
- SWOT Analysis
- Launching of brands
- Comfortable analyzing data in collaboration with research and business development teams

Required Education:

- Bachelor’s degree, with a focus on marketing

Preferred Education:

- Master’s in Business Administration, with a focus on marketing

Tipo de puesto: Tiempo completo

Salario: A partir de ₡2,345,000.00 al mes

Consideraciones ante el COVID-19:
The first dose of Covid 19 vaccine is required.

Educación:

- Bachillerato universitario terminado (Deseable)

Experiência:

- seis: 5 años (Deseable)

Idioma:

- Inglés Profesional (Obligatorio)

Senior Trade Marketing Manager in Nutrition Business, this position is based in Costa Rica.
**About Abbott**
Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.
**Working at Abbott**
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
+ Career development with an international company where you can grow the career you dream of.
+ Sales Incentive Plan
+ A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
+ A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
**The Opportunity**
This position is based in **Santa Ana, Costa Rica** for our Nutrition Division. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands - including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® - to help get the nutrients they need to live their healthiest life.
As the Senior Trade Marketing Manager, you will create and develop strategies along with ANI's Product Managers, Country Managers, and local and affiliate Marketing Team that comply with the established guidelines for consumer communication, with the purpose of being implemented by the region's trade team at the point of sales (POS) or selected channel in a profitable form and in the established time, using the assigned resources to achieve the established objectives.
Lead and manage ANI's promotional and sales activities to achieve the planned objectives for the sales division, market participation and profitability. Give the best possible service to supermarkets, distributors, pharmacies under the charge through a trained and committed team. Fulfill the division sales goals through the development and execution of commercial plans destined to the growth of the key accounts and/or consumer clients in the region.
Lead and develop a Trade Marketing POS Model to maintain centralized control and empower local operations by providing local flexibility, while assuring standardized metric for measuring sales performance and growing sales in targeted regions and outlets.
**What You'll Do**
+ Lead the creation of sales and merchandising capabilities to solidify and expand the company's position within distributors.
+ Ground the Abbott business model to consolidate a unified vision for strategic projects.
+ Lead Customer & Category planning activation by defining the right assortment and elaborating the Picture of Success.
+ Reach the financial objectives of the brands through participation in the consumer channel.
+ Develop alongside Marketing commercial (promotional) actions destined to the brand's growth in the costumer channel.
+ Active participation in the validation, development and creation of the annual plans proposed by Regional Trade and Product Managers (PM).
+ Develop and create specific materials for channels and point of sales (POS), respecting each brand's guidelines, while managing assigned A&P budget for Trade activities on a regional level.
+ Provide trade and execution guidelines for the implementation of new products, while assuring that all strategies directed to the trade channel comply with the affiliate's policies, code of conduct and active laws per country.
+ Develop formats for the correct implementation of regional activities (activity proposal, price metrics, competitive activities, etc.).
**Required Qualifications**
+ University degree in administration or similar. (Graduated).
+ 10 years of experience as Trade Marketing Manager, with problem solving related to market, distributors, pharmacies.
Other Requirements
+ Language: Spanis and English. Strong English communication skills, bot advanced and conversational, are essential.
+ Digital skills: Microsoft Office
+ Master's degree is desirable.
Travel: 50%
Fieldwork: 50%
Apply now ( your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at , on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call or email

**The Program Management Ld Analyst is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. Recognized technical authority for an area within the business. Requires basic commercial awareness. There are typically multiple people within the business that provide the same level of subject matter expertise. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family.**
**Responsibilities:**
**Partners with internal teams to ensure marketing campaigns are designed and executed flawlessly to meet business goals. Engaged in implementing test strategies, developing campaign schedules, business as usual (BAU) auditing, and applying critical thinking to identify and mitigate potential issues. Assesses for impacts and potential need for additional testing to ensure overall channel integrity.**
**Collaborate with business partners to execute campaigns/initiatives that drive acquisitions growth and greater customer engagement.**
**Make decisions and recommendations based on analytics.**
**Identify and manage issues to resolution.**
**Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution.**
**Manage internal legal and creative reviews and approvals for marketing campaigns.**
**Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.**
**Qualifications:**
**6-10 years of experience in Marketing and retail bank/financial services industry experience.**
**Requires attention to detail, advanced project management skills, good communication and problem-solving skills.**
**Demonstrated organizational skills and ability to manage multiple tasks/projects at once.**
**Creative problem solving and sense of ownership.**
**Solid communication, presentation and project management skills.**
**Ability to work well under tight deadlines in a fast-paced and team-oriented environment.**
**Education:**
**Bachelor's/University degree, Master's degree preferred**
**This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.**
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**Job Family Group:**
Marketing
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**Job Family:**
Marketing Program Management
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**Time Type:**
Full time
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**Most Relevant Skills**
Please see the requirements listed above.
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**Other Relevant Skills**
For complementary skills, please see above and/or contact the recruiter.
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_Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law._
_If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review_ _Accessibility at Citi ( _._
_View Citi's_ _EEO Policy Statement ( _and the_ _Know Your Rights ( _poster._
Citi is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

**Why being part of Coca-Cola Latin America?**

We’re accelerating our momentum as the fastest-growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better.

**Position Summary**:
Lead and implement operational framework (model, mindset, and governance) for the management of E2E workflow and all their parts (Brands, Insights, IMX, creative, execution). Orchestrate all the parts of the process including communication flow between stakeholders, charters overview, coordination of fusion points, download sessions and reporting. Control tower overview visibility of all the initiatives, enlightening key dates, blockers, and risks flag. Manages and design data uploading and usage of the process generating insights and recommendations of efficiency, workload, risks and opportunities. Individual contributor capable of leading by influence extended functional teams and agencies; ability to execute highly complex or specialized projects.

**Primary Location**:

- Primary location will be Costa Rica, however Flexible Location is allowed (within Latin America countries). Budget Relocation not approved for this role.

**What You**’ll** **Do for Us**Coordinating the E2E process orchestrating all the parts (Brands, Insights, IMX, creative, execution Frontline and franchise).
- Designing and implementing the necessary ecosystem of meetings and routines (fusion points, reports, decision meetings, download sessions) to ensure the least time consuming and better user experience possible.
- Initiative’s orchestration and management through the E2E process, enlightening key dates, blockers, and risks flag.
- Global charters overview, tracking and contact point.
- Ensure E2E Process communication flow between key stakeholders.
- Establish proper backlog in project management tools according to prioritization results.
- Generate insights about E2E Process (improvements, stop, start, learnings).
- Manage Kanban E2E Flow with key stakeholders to ensure initiatives workload visibility.
- Run flow metrics and foster knowledge about key team indicators.
- Ensure connection between development and execution phase by following up what is being adapted by markets, besides wiring adaptation cloud.
- Working with project leads and innovation PMOs in building and maintaining release burndowns, velocity projections and project forecasts for project visibility and to ensure timely decision-making.
- Identify and lead opportunities of automatization and digitalization of processes to gain efficiency and reduce workload for the organization.
- Design data gathering from the process iterations and propose future improvements on what to track, analyze and how these conclusions will help a continuous learning cycle to improve the process efficiency and data-based decision making.
- Bring outside best practices or examples to help evolve our process and way of working.

**Qualification**s** **& Requirements**
- 10-12 years of experience working with cross-functional and cross-geographical teams
- Experience working with marketing in the field is preferred, especially brand management
- Awareness of Agile / Scrum
- We are looking for change agents that are ambitious and have a balance of creativity and business understanding.

**Required**:
Marketing Process & Routines

Change Management and Culture Transformation
- Agile Ways-Of-Working
- Strong Communication Skills
- Market Experience

**Good to have**:

- Ko System Knowledge
- Scrum Mastery
- Internal & External Stakeholder Management
- Strong Negotiation Skills

**Work Focus**:

- Ability to orchestrate multiple stakeholders, delivering the highest priority in a seamless fashion across platforms, systems, processes, routines etc.
- Ability to analyze complex issues and bring together multiple concepts across functions to define and propose the direction.
- Ability to mobilize and champion change management across the company.
- Ability to develop, curate and deliver communication, cognizant of key stakeholders.

**Communication Focus**:

- The role communicates internally across the OU Marketing Team, Franchise, and global marketing operations community.
- The role aligns multiple stakeholders across the OU, to adopt, support and implement the elements outlined in the scope of the role.
- The role is also responsible for influencing and sharing information and practices across the Global Marketing community.

**Primary Location**:

- Primary location will be Mexico; however Flexible Location is allowed (within Latin America countries). Budget Relocation not approved for this role.

**What We Can Do** **For** **You**
- ** Exposure to World Clas