27 Ofertas de Marketing en Curridabat

**Job Description:**
**JOB SUMMARY** :
The **Global Digital Marketing Specialist, Global Marketing** to drive our global digital marketing strategy and enhance brand awareness through social media, paid media, SEO, and analytics initiatives. In this role, the Digital Marketing Specialist will be responsible for defining and executing a holistic digital marketing approach to amplify brand visibility and drive engagement.
**PRIMARY DUTIES AND RESPONSIBILITIES:**
+ Develop and execute targeted brand awareness campaigns utilizing paid and social media.
+ Partner with marketing managers, creative services, and agencies/vendors to develop and execute compelling content and creative assets focus on Social Media.
+ Supervises social media management, global content creation and deployment calendar.
+ Manage and ensure content through the legal and regulatory processes.
+ Support the MarTech environment to ensure efficient and effective deployment of global and regional marketing programs.
+ Conduct in-depth market research and analysis to identify trends, opportunities, and challenges, and develop data-driven marketing strategies to address them.
+ Support and implement best practices in SEO and drive the digitization of the customer journey to improve the online user experience and increase brand awareness.
+ Monitor and analyze social media metrics, and engagement data to assess the effectiveness of campaigns and make data-driven recommendations for improvements.
+ Track and report on digital marketing performance, including brand reach, engagement, and online presence, and communicate results to key stakeholders.
**Job Requirements:**
+ Bachelor's degree in Marketing or Marketing related disciplines required; MBA is a plus.
+ 3-5 years digital marketing experience with demonstrated track record in developing and executing digital marketing strategies, principally social media marketing.
+ Experience with Google Analytics or Google AdWords.
+ Experience with Paid social media (Facebook, Instagram, LinkedIn, YouTube and TikTok).
+ Experience with HubSpot marketing automation or similar tools.
+ Experience with Sprout, Hootsuite or similar tool
+ Experience with MS Dynamics or similar CRM tools.
**PREFERRED QUALIFICATIONS:**
+ Strong analytical acumen to evaluate effectiveness of digital campaigns.
+ Ability to work in dynamic, fast paced environment, be hands-on in project management and execution (including writing/editing copy), while managing multiple projects and deadlines.
+ Experience to work in complex matrix organization in multi-cultural settings.
+ Familiarity with B2B marketing strategies and tactics.
+ Strong analytical skills with the ability to interpret data and make informed decisions.
+ Excellent written and verbal communication skills with the ability to communicate complex ideas to diverse teams.
+ Strong project management skills with the ability to prioritize and manage multiple projects.
+ Ability to collaborate effectively with cross-functional teams and stakeholders.
+ Passion for staying up-to-date with the latest digital marketing trends, technologies, and tools.
**Travel Requirement:**
This position may require occasional domestic travel up to 10% of the time.
**Operating Company:**
DEXIS
Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.
Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. Envista helps its customers deliver the best possible patient care through industry-leading dental consumables, solutions, technology, and services. Our comprehensive portfolio, including dental implants and treatment options, orthodontics, and digital imaging technologies, covers an estimated 90% of dentists' clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile. Envista companies, including DEXIS, Kerr, Nobel Biocare and Ormco, partner with dental professionals to help them deliver the best possible patient care.
Envista became an independent company in 2019. We brought with us the proven Envista Business System (EBS) methodology, an experienced leadership team, and a strong culture grounded in continuous improvement, commitment to innovation, and deep customer focus to meet the end-to-end needs of dental professionals worldwide. Envista is now one of the largest global dental products companies, with significant market positions in some of the most attractive segments of the dental products industry. For more information, please visit .

**Job Description:**
**JOB SUMMARY** :
The **Global Digital Marketing Specialist - Automation and Website Management** , Global Marketing to drive our global digital marketing strategy and enhance brand awareness through automation and website management. In this role, the Digital Marketing Specialist - Automation and Website Management will be responsible for defining and executing a holistic digital marketing approach to amplify brand visibility, drive engagement, efficiencies, customer experience and MarTech optimization.
**PRIMARY DUTIES AND RESPONSIBILITIES:**
+ Develop and execute automation strategies to enhance the customer journey, boost brand awareness and work efficiencies.
+ Implement and manage marketing automation tools to streamline campaigns and improve efficiency.
+ Create automated workflows for email marketing, lead nurturing, and customer engagement.
+ Oversee the management and optimization of the company websites (multi-country and multilingual) and related website projects.
+ Ensure website content is current, engaging, and SEO-friendly.
+ Monitor website performance and implement improvements to enhance user experience.
+ Analyze website traffic and engagement data to assess effectiveness.
+ Manage and optimize the MarTech environment for efficient deployment of global and regional marketing programs.
+ Partner with marketing managers, training team, creative services, and agencies/vendors to develop and execute compelling content and creative assets.
+ Support and manage content through legal and regulatory processes.
+ Collaborate with digital marketing team members to implement best practices in SEO and digitize the customer journey.
+ Track and report on digital marketing performance related to automation and website management, and communicate results to key stakeholders.
**Job Requirements:**
+ Bachelor's degree in Marketing or Marketing related disciplines required; MBA is a plus
+ 3-5 years digital marketing experience with demonstrated track record in developing and executing digital marketing strategies, automation and website management, including SEO
+ Experience with Drupal, Acquia toolsExperience with HubSpot marketing automation or similar tool
+ Experience with Google Analytics
+ Experience with MS Dynamics or similar CRM tool
**PREFERRED QUALIFICATIONS:**
+ Strong analytical acumen to evaluate effectiveness of digital campaigns.
+ Ability to work in dynamic, fast paced environment, be hands-on in project management and execution, while managing multiple projects and deadlines.
+ Experience to work in complex matrix organization in multi-cultural settings.
+ Fluent in English. Other languages are a plus
+ Familiarity with B2B marketing strategies and tactics.
+ Good analytical skills with the ability to interpret data and make informed decisions.
+ Good written and verbal communication skills with the ability to communicate complex ideas to diverse teams.
+ Strong project management skills with the ability to prioritize and manage multiple projects.
+ Ability to collaborate effectively with cross-functional teams and stakeholders.
+ Passion for staying up-to-date with the latest digital marketing trends, technologies, and tools.
**Travel Requirement:**
This position may require occasional domestic or iternational travel up to 10% of the time.
**Operating Company:**
DEXIS
Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.
Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. Envista helps its customers deliver the best possible patient care through industry-leading dental consumables, solutions, technology, and services. Our comprehensive portfolio, including dental implants and treatment options, orthodontics, and digital imaging technologies, covers an estimated 90% of dentists' clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile. Envista companies, including DEXIS, Kerr, Nobel Biocare and Ormco, partner with dental professionals to help them deliver the best possible patient care.
Envista became an independent company in 2019. We brought with us the proven Envista Business System (EBS) methodology, an experienced leadership team, and a strong culture grounded in continuous improvement, commitment to innovation, and deep customer focus to meet the end-to-end needs of dental professionals worldwide. Envista is now one of the largest global dental products companies, with significant market positions in some of the most attractive segments of the dental products industry. For more information, please visit .

**The Digital Acquisition Lead Analyst is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. Recognized technical authority for an area within the business. Requires basic commercial awareness. There are typically multiple people within the business that provide the same level of subject matter expertise. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family.**
**Responsibilities:**
**Influence decisions regarding Vendor/agency selection, development of creative assets, channel testing strategy and advise the business on which products should be marketed / tested and test design.**
**Manage a marketing budget, agency and Vendor relationships.**
**Develop campaign strategies and Owns acquisition forecasting and Performance reporting for campaigns**
**Accountable for achieving campaign and business goals**
**source and Manage media buying relationships with advertising partners, ad networks and publishers**
**Execute campaign Management across existing programs in addition to lead pricing negotiations and execute media buying contracts for new initiatives and optimizing creative, messaging and acquisition landing pages**
**Optimize creative, messaging and acquisition landing pages to generate business results tied to KPI's**
**Oversee quality assurance in ad copies, landing pages and sitelinks pre and post launch**
**Document and Manage quality assurance and record retention as per the process manual as required for business audit on a quarterly basis**
**Manages and tracks Monthly budget and Performance to ensure key Performance indicators are Efficiently met month over month**
**Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.**
**Qualifications:**
**6-10 years of experience in a digital marketing role having acted as an influencer; experience in online paid media, SEO, SEM a plus.**
**Education:**
**Bachelor's/University degree, Master's degree preferred**
**This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.**
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**Job Family Group:**
Marketing
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**Job Family:**
Digital & Social Media Marketing
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**Time Type:**
Full time
---
**Most Relevant Skills**
Please see the requirements listed above.
---
**Other Relevant Skills**
For complementary skills, please see above and/or contact the recruiter.
---
_Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law._
_If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review_ _Accessibility at Citi ( _._
_View Citi's_ _EEO Policy Statement ( _and the_ _Know Your Rights ( _poster._
Citi is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

**The Program Management Ld Analyst is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. Recognized technical authority for an area within the business. Requires basic commercial awareness. There are typically multiple people within the business that provide the same level of subject matter expertise. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family.**
**Responsibilities:**
**Partners with internal teams to ensure marketing campaigns are designed and executed flawlessly to meet business goals. Engaged in implementing test strategies, developing campaign schedules, business as usual (BAU) auditing, and applying critical thinking to identify and mitigate potential issues. Assesses for impacts and potential need for additional testing to ensure overall channel integrity.**
**Collaborate with business partners to execute campaigns/initiatives that drive acquisitions growth and greater customer engagement.**
**Make decisions and recommendations based on analytics.**
**Identify and manage issues to resolution.**
**Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution.**
**Manage internal legal and creative reviews and approvals for marketing campaigns.**
**Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.**
**Qualifications:**
**6-10 years of experience in Marketing and retail bank/financial services industry experience.**
**Requires attention to detail, advanced project management skills, good communication and problem-solving skills.**
**Demonstrated organizational skills and ability to manage multiple tasks/projects at once.**
**Creative problem solving and sense of ownership.**
**Solid communication, presentation and project management skills.**
**Ability to work well under tight deadlines in a fast-paced and team-oriented environment.**
**Education:**
**Bachelor's/University degree, Master's degree preferred**
**This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.**
---
**Job Family Group:**
Marketing
---
**Job Family:**
Marketing Program Management
---
**Time Type:**
Full time
---
**Most Relevant Skills**
Please see the requirements listed above.
---
**Other Relevant Skills**
For complementary skills, please see above and/or contact the recruiter.
---
_Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law._
_If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review_ _Accessibility at Citi ( _._
_View Citi's_ _EEO Policy Statement ( _and the_ _Know Your Rights ( _poster._
Citi is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.