4 Ofertas de Branding en Costa Rica

Analista de Branding y Comunicación

San José, San José ₡40000 - ₡60000 Y Johnson Controls

Hoy

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Descripción Del Trabajo

El o la analista apoyará en el desarrollo y ejecución de estrategias de
posicionamiento de marca empleadora
y
comunicación externa e interna
para fortalecer la presencia de Johnson Controls en el mercado laboral costarricense y regional. Este rol se enfoca en crear contenido atractivo, gestionar canales digitales y colaborar en campañas que proyecten la cultura, innovación y oportunidades de carrera que ofrece la compañía.
Esta posición cuenta con un contrato definido de un año, inicialmente.
Responsabilidades
Estrategia de Marca Empleadora

  • Apoyar en la planificación y ejecución de campañas de marca empleadora dirigidas a talento externo (estudiantes, profesionales, universidades, etc.).
  • Investigar tendencias de mercado y benchmarking de marca empleadora en la industria tecnológica e ingeniería.

Gestión de Canales Digitales

  • Crear y programar contenido para redes sociales corporativas (LinkedIn, Instagram, etc.) enfocado en atracción de talento.
  • Colaborar en la gestión de presencia digital en plataformas como Glassdoor, Indeed y portales universitarios.

Diseño y Producción de Contenido

  • Diseñar materiales visuales como publicaciones, videos, infografías y presentaciones para campañas externas.
  • Apoyar en la producción de contenido audiovisual que muestre la cultura, proyectos y testimonios de colaboradores.

Eventos y Alianzas Estratégicas

  • Apoyar en la organización de eventos de marca empleadora como ferias de empleo, charlas universitarias y webinars.
  • Colaborar con universidades y asociaciones estudiantiles para posicionar a Johnson Controls como empleador de elección.

Requisitos
Educación:

  • Egresado de las carreras de Comunicación, Mercadeo, Publicidad, Diseño o afines.

Experiencia

  • Experiencia previa en funciones de branding o posicionamiento de marca.

Habilidades Deseadas

  • Excelente comunicación escrita y verbal en español e inglés.
  • Creatividad y habilidades de storytelling.
  • Conocimiento en diseño gráfico (Canva, Adobe Suite es un plus).
  • Familiaridad con redes sociales y herramientas de gestión de contenido.
  • Interés en marca empleadora, comunicación estratégica y atracción de talento.
  • Proactividad, organización y atención al detalle.

Beneficios Del Rol

  • Participación en proyectos reales de posicionamiento de marca en una empresa global.
  • Desarrollo de habilidades en comunicación estratégica, diseño y marketing digital.
  • Oportunidad de networking con equipos regionales y globales.
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Brand Development Manager

Colgate-Palmolive

Publicado hace 7 días

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Descripción Del Trabajo

No Relocation Assistance Offered
Job Number # - San Josee, San Jose, Costa Rica
**Who We Are**
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous-we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
**About the Role**
As a **Brand Development Manager** you will drive the strategy and execution of marketing plans and programs to achieve business objectives for your assigned brands. As well as the implementation of marketing plans, launches, re-launches, line extensions, brand activations and promotional activities. You also will be responsible for the local sub-category P&L's. Monitors & explains variations in Market Share and Key Financial Ratios. You'll be a core contributor to the CBP process, demand planning, and commercial meetings. Additionally, you will support the preparation of crucial business reviews, including the Budget and Mid-Year reviews for both Corporate and Division leadership.
**What you will do:**
+ Implements Go to Market plans and 5Ps strategies to achieve goals.
+ Responsible for the Local sub-category of P&L Statement.
+ Leads Commercial Meetings and supports the preparation of Budget Review, Mid-Year Review and business reviews for Corporate and Division.
+ Implements Pricing strategies and monitors market implementation to take corrective actions. Recommends Price Increases.
+ Develops/Delivers presentations of launches, promotions/initiatives and business status to the Commercial team. Monitors launch activities execution and performance.
+ Analyze KPI's to identify local issues and business opportunities. Brings action plan proposals for discussion, alignment and approval in Commercial Business Planning (CBP) or Commercial meetings.
+ Manages consumer promotion expenditure and supports the Regional Category Marketing team and Brand Accounting with analysis and monitoring.
+ Monitors competitive activities and communicates them to the Regional and Commercial teams to define forward actions.
+ Ensures the execution of local margin improvement and business simplification initiatives, including SKU monitoring and depletions.
+ Develops local promotional grid together with Retail Marketing and SDMs.
+ Performs other duties as assigned
+ Complies with all policies and standards
**Required Qualifications**
+ Bachelor's Degree in Marketing, Business Administration or Engineering
+ At least 3 years of experience in Consumer Marketing in a consumer goods company
+ Advanced level of English
+ MS Office or Google Suite proficiency
**Preferred Qualifications**
+ Master's Degree
**Our Commitment to Inclusion**
Our journey begins with our people-developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
**Equal Opportunity Employer**
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form ( should you require accommodation.
#LI-Hybrid
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Digital Marketing Communications Specialist

Escazu, San José ₡40000 - ₡80000 Y Emerson

Hoy

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Descripción Del Trabajo

Job Description
In This Role, Your Responsibilities Will Be:

  • Work with Marketing, Communications, and Business Support Sr. Manager, marketing communications team and site leaders on the digital employee experience of various events, campaigns, and ad hoc requests, including events invitations, coverage, follow-up communications, media production, etc.
  • Support the marketing communications campaign development process and timeline by coordinating with the Marketing Communications Council, Internal Communications team and other stakeholders as needed.
  • Leverage Digital Marketing Communications/Media skills to generate local campaigns, events and other activities.
  • Develop strategies to maximize campaigns impact and communication tactics.
  • Own and proactively manage content for internal and external campaigns/newsletters with cross-functional teams.
  • Be able to do design work and coordinate designers or copywriters, to develop collateral material to be used by Costa Rica GBS communications and marketing teams.
  • Spark discussion and monitor conversations across social media, address important mentions in real-time through engagement and understanding of ongoing milestones and activities.
  • Create and develop multimedia (audio/video/photography) content for local stakeholders' stories, internal company announcement videos, external promotional social videos, events videos, recruiting videos, training and other enterprise-wide projects, including script creation, storyboarding, budgeting, timelines, and allocation of resources, and selecting optimal forms of media for projects.

Who You Are:

  • You build and deliver solutions that meet customer expectations.
  • You identify and seize new opportunities.
  • You push yourself and help others achieve results.
  • You break down objectives into appropriate initiatives and actions.

For This Role, You Will Need:

  • B.A. or B.S. or similar (Marketing, Journalism, Public Relations or Communications or similar) or equivalent work experience
  • 2 - 3 years of experience in graphical design, photography and video edition (Adobe Software: Photoshop, Illustrator, Premiere…)
  • 2+ years of experience with Social Media platforms, including, but not limited to Facebook, LinkedIn, Twitter, YouTube, Google+ and Blogs
  • Strong written, oral and presentation skills (Spanish and English)
  • Comfortable collaborating with others in-person or virtually in a face paced environment.
  • Experience with marketing campaigns
  • Experience with Microsoft SharePoint
  • Familiarity with professional cameras, production, filming and editing
  • Experience writing, editing, producing, and tracking digital content
  • Demonstrated ability to manage multiple projects and deadlines simultaneously.

Our Culture & Commitment to You:
We understand the importance of work-life balance and are dedicated to supporting our employees' personal and professional needs. From competitive benefits plans and comprehensive medical care to equitable opportunities for growth and development we strive to create a workplace that is supportive and exciting.

Benefits At Emerson we offer a competitive benefits package to recognize and support our employees such as private health insurance with dependent coverage, flexible work opportunities, wellness center, door-to-door transportation, Employee Resource Groups (ERGs) and career growth focus and many more.

About Us
WHY EMERSON
Our Commitment to Our People
At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.

We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world's most complex problems — for our customers, our communities, and the planet. You'll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.

At Emerson, you'll see firsthand that our people are at the center of everything we do. So, let's go. Let's think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let's go, together.

Accessibility Assistance or Accommodation
If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: .

About Emerson
Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.

With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.

We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you're an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you'll find your chance to make a difference with Emerson. Join our team – let's go

No calls or agencies please.

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marketing and communications graduate student intern

₡600000 - ₡1200000 Y Women in Cleantech and Sustainability

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Descripción Del Trabajo

Marketing and Communications Graduate Student Intern (unclassified) (part-time)- Energy Department | San José Clean Energy (SJCE) | San Jose Metropolitan Area

The Energy Department is looking to fill one (1) Part-Time Marketing and Communications Graduate Student Intern (Unclassified) position.

The Marketing And Communications Intern's Primary Responsibility Will Be To Assist SJCE With Day-to-day Communications And Improving Customer Experiences. Projects Could Include

  • Help maintain and expand SJCE's program webpages (electric vehicles, solar and storage, electric homes, etc.)
  • Assist with developing online tools to help customers navigate the electric vehicles, home electrification, and rooftop solar and increase adoption.
  • Create social media and blog content that highlights SJCE programs.
  • Research, coordinate, and attend community events to increase awareness of SJCE programs and services, particularly in diverse communities. Pitch community events for the marketing team to attend, prepare collateral and materials for events, and conduct outreach at events. The intern may be asked to develop an interactive game or activity for SJCE's event booth.
  • Organize SJCE's marketing collateral and develop a library of materials that is visible and accessible for department staff and the public.
  • Assist with noticing for SJCE programs and improve and streamline processes. This includes drafting letters and emails, developing and refining key messaging, and reviewing data to measure the effectiveness of communications.
  • Become a cheerleader for SJCE and CCAs Connect with colleagues in the field and develop an understanding of industry trends and initiatives.

Additionally, this intern will help support SJCE's ongoing work, including attending meetings, developing marketing collateral, and collecting and analyzing data to improve customer experiences.

Learn more and apply

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