9 Ofertas de Coordinador de Marketing en Santa Ana

Empresa del sector consumo masivo ubicada en los alrededores de Alajuela busca:

Coordinador(a) de Marca y Trade Marketing

Será responsable de apoyar la implementación de estrategias que fortalezcan el posicionamiento y crecimiento de las marcas, garantizando su competitividad en el mercado. Su rol abarcará el desarrollo de planes de marketing comercial, análisis de tendencias, gestión del portafolio y coordinación con distintas áreas para asegurar el éxito de las iniciativas comerciales.

Principales funciones

• Diseñar e implementar estrategias de marca que impulsen su crecimiento, rentabilidad y posicionamiento.
• Analizar tendencias del mercado y comportamiento del consumidor para identificar oportunidades y anticipar necesidades.
• Planear, coordinar y ejecutar campañas promocionales y de mercadeo alineadas con los objetivos comerciales.
• Administrar y dar seguimiento al portafolio de productos, optimizando su desempeño en los diferentes canales de distribución.
• Negociar y coordinar con proveedores, agencias y aliados estratégicos para potenciar los resultados.
• Acompañar y supervisar la implementación de planes comerciales junto con el equipo de ventas.
• Elaborar reportes de gestión y análisis de desempeño, proponiendo mejoras y acciones estratégicas.

• Excel Intermedio / Avanzado
• Manejo de Presupuesto
• Inventario
• Excelentes Habilidades Comunicativas
• Ser un Profesional Proactivo
• Poseer auto
• Disponibilidad de horarios

Estudios:

• Carreras en Ingeniería Industrial, Comercial, Mercadeo, Publicidad, o carrera a fin
• Mínimo dos (2) años de experiencia en puestos similares

Descripción

El Coordinador(a) de Marca y Trade Marketing será responsable de apoyar en la ejecución de estrategias de posicionamiento y crecimiento de las marcas en el sector de consumo masivo, asegurando su competitividad en el mercado. Su labor incluye el desarrollo de planes de marketing comercial, análisis de tendencias, gestión de portafolio y coordinación con diferentes áreas para garantizar el éxito de las iniciativas comerciales.

Funciones principales:

• Diseñar e implementar estrategias de marca que impulsen su crecimiento y posicionamiento.
• Analizar tendencias del mercado y comportamiento del consumidor para tomar decisiones estratégicas.
• Coordinar campañas promocionales y de mercadeo alineadas con los objetivos comerciales.
• Administrar el portafolio de productos, optimizando su desempeño en los distintos canales de distribución.
• Negociar y coordinar con proveedores, agencias y otros aliados estratégicos.
• Supervisar la ejecución de planes comerciales en conjunto con el equipo de ventas.
• Elaborar reportes de gestión y análisis de desempeño de la marca.

Ubicación: El Coyol, Alajuela

Requisitos mínimos

• Excel Intermedio / Avanzado
• Manejo de Presupuesto
• Inventario
• Excelentes Habilidades Comunicativas
• Ser un Profesional Proactivo
• Poseer auto
• Disponibilidad de horarios

Estudios:

• Carreras en Ingeniería Industrial, Comercial, Mercadeo, Publicidad, o carrera a fin
• Mínimo dos (2) años de experiencia en puestos similares

Competencias

• Trabajo en equipo
• Logro por objetivos
• Habilidades de negociación
• Orientación a resultados
• Comunicación efectiva
• Relaciones interpersonales
• Capacidad de planificación y organización

El Coordinador(a) de Marca y Trade Marketing será responsable de apoyar en la ejecución de estrategias de posicionamiento y crecimiento de las marcas en el sector de consumo masivo, asegurando su competitividad en el mercado. Su labor incluye el desarrollo de planes de marketing comercial, análisis de tendencias, gestión de portafolio y coordinación con diferentes áreas para garantizar el éxito de las iniciativas comerciales.

Funciones principales:

• Diseñar e implementar estrategias de marca que impulsen su crecimiento y posicionamiento.
• Analizar tendencias del mercado y comportamiento del consumidor para tomar decisiones estratégicas.
• Coordinar campañas promocionales y de mercadeo alineadas con los objetivos comerciales.
• Administrar el portafolio de productos, optimizando su desempeño en los distintos canales de distribución.
• Negociar y coordinar con proveedores, agencias y otros aliados estratégicos.
• Supervisar la ejecución de planes comerciales en conjunto con el equipo de ventas.
• Elaborar reportes de gestión y análisis de desempeño de la marca.

Ubicación: El Coyol, Alajuela

Requisitos mínimos

• Excel Intermedio / Avanzado
• Manejo de Presupuesto
• Inventario
• Excelentes Habilidades Comunicativas
• Ser un Profesional Proactivo
• Poseer auto
• Disponibilidad de horarios

Estudios:

• Carreras en Ingenieríoa Industrial, Comercial, Mercadeo, Publicidad, o carrera a fin
• Mínimo dos (2) años de experiencia en puestos similares

Competencias

• Trabajo en equipo
• Logro por objetivos
• Habilidades de negociación
• Orientación a resultados
• Comunicación efectiva
• Relaciones interpersonales
• Capacidad de planificación y organización

Job Description
In This Role, Your Responsibilities Will Be:

• Work with Marketing, Communications, and Business Support Sr. Manager, marketing communications team and site leaders on the digital employee experience of various events, campaigns, and ad hoc requests, including events invitations, coverage, follow-up communications, media production, etc.
• Support the marketing communications campaign development process and timeline by coordinating with the Marketing Communications Council, Internal Communications team and other stakeholders as needed.
• Leverage Digital Marketing Communications/Media skills to generate local campaigns, events and other activities.
• Develop strategies to maximize campaigns impact and communication tactics.
• Own and proactively manage content for internal and external campaigns/newsletters with cross-functional teams.
• Be able to do design work and coordinate designers or copywriters, to develop collateral material to be used by Costa Rica GBS communications and marketing teams.
• Spark discussion and monitor conversations across social media, address important mentions in real-time through engagement and understanding of ongoing milestones and activities.
• Create and develop multimedia (audio/video/photography) content for local stakeholders' stories, internal company announcement videos, external promotional social videos, events videos, recruiting videos, training and other enterprise-wide projects, including script creation, storyboarding, budgeting, timelines, and allocation of resources, and selecting optimal forms of media for projects.

Who You Are:

• You build and deliver solutions that meet customer expectations.
• You identify and seize new opportunities.
• You push yourself and help others achieve results.
• You break down objectives into appropriate initiatives and actions.

For This Role, You Will Need:

• B.A. or B.S. or similar (Marketing, Journalism, Public Relations or Communications or similar) or equivalent work experience
• 2 - 3 years of experience in graphical design, photography and video edition (Adobe Software: Photoshop, Illustrator, Premiere…)
• 2+ years of experience with Social Media platforms, including, but not limited to Facebook, LinkedIn, Twitter, YouTube, Google+ and Blogs
• Strong written, oral and presentation skills (Spanish and English)
• Comfortable collaborating with others in-person or virtually in a face paced environment.
• Experience with marketing campaigns
• Experience with Microsoft SharePoint
• Familiarity with professional cameras, production, filming and editing
• Experience writing, editing, producing, and tracking digital content
• Demonstrated ability to manage multiple projects and deadlines simultaneously.

Our Culture & Commitment to You:
We understand the importance of work-life balance and are dedicated to supporting our employees' personal and professional needs. From competitive benefits plans and comprehensive medical care to equitable opportunities for growth and development we strive to create a workplace that is supportive and exciting.

Benefits At Emerson we offer a competitive benefits package to recognize and support our employees such as private health insurance with dependent coverage, flexible work opportunities, wellness center, door-to-door transportation, Employee Resource Groups (ERGs) and career growth focus and many more.

About Us
WHY EMERSON
Our Commitment to Our People
At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.

We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world's most complex problems — for our customers, our communities, and the planet. You'll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.

At Emerson, you'll see firsthand that our people are at the center of everything we do. So, let's go. Let's think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let's go, together.

Accessibility Assistance or Accommodation
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About Emerson
Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.

With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.

We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you're an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you'll find your chance to make a difference with Emerson. Join our team – let's go

No calls or agencies please.

The Digital Acquisition Lead Analyst is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. Recognized technical authority for an area within the business. Requires basic commercial awareness. There are typically multiple people within the business that provide the same level of subject matter expertise. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family.

Responsibilities:

• Influence decisions regarding Vendor/agency selection, development of creative assets, channel testing strategy and advise the business on which products should be marketed / tested and test design.
• Manage a marketing budget, agency and Vendor relationships.
• Develop campaign strategies and Owns acquisition forecasting and Performance reporting for campaigns
• Accountable for achieving campaign and business goals
• source and Manage media buying relationships with advertising partners, ad networks and publishers
• Execute campaign Management across existing programs in addition to lead pricing negotiations and execute media buying contracts for new initiatives and optimizing creative, messaging and acquisition landing pages
• Optimize creative, messaging and acquisition landing pages to generate business results tied to KPI's
• Oversee quality assurance in ad copies, landing pages and sitelinks pre and post launch
• Document and Manage quality assurance and record retention as per the process manual as required for business audit on a quarterly basis
• Manages and tracks Monthly budget and Performance to ensure key Performance indicators are Efficiently met month over month
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 6-10 years of experience in a digital marketing role having acted as an influencer; experience in online paid media, SEO, SEM a plus.

Education:

• Bachelor's/University degree, Master's degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Job Family Group:
Marketing

Job Family:
Digital & Social Media Marketing

Time Type:
Full time

Most Relevant Skills
Please see the requirements listed above.

Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review
Accessibility at Citi.
View Citi's EEO Policy Statement and the Know Your Rights poster.